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About Us

Paulo Succar is a 100% Mexican brand with confection processes that follow the values of classic tailoring with a contemporary reinterpretation. We are not an exclusive brand, we are an inclusive brand. We believe that everybody should look great and that life requires versatility, so we’ve designed clothes that are active, formal, casual, and above all versatile.

Our pieces are created with mexican fabrics, designed by mexican minds and confected by mexican hands in our shop in Leon, Guanajuato; founded by the designer himself. Part of the conceptualization of our project goes hand in hand with the “Slow Fashion” business model, our stock is small and our production processes require time due to the sewing  techniques and cutting methods that we have implemented. Producing a very elaborate, individually and artisanally made garment.

We have been fortunate to be part of Vogue Mexico’s “Who ‘s On Next” competition, as well as being mentioned by the magazine Elle Mexico as a talent to watch and being published on platforms like Hypebeast, Fucking Young, Maxim Mexico, WWD, Nylon Mexico and WGSN.


About the Designer

Born in León, Guanajuato, Paulo González Succar is an integral designer that has studied at Pratt Institute in New York, The European Institute of Design in Barcelona and The Western Institute of Technology and Higher Education in Guadalajara. Growing up in a family that produced footwear, he was exposed to creative processes and production lines from an early age.

When he was 22 years old he started his brand called Paulo Succar. His graphic proposals with full prints applied on classic tailored formalwear positioned his work on the Mexican fashion market.

Paulo has presented his collections in Los Angeles, Toronto and New York.

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